New Leadership at iGaming Ontario: Appointing a New President and CEO to Drive iGaming Market Growth

The board at iGaming Ontario (iGO) recently announced the appointment of Joseph Hillier as the new President and CEO. Key Highlights of the evolving iGaming market:

• Joseph Hillier brings a blend of public and private sector experience.
• Hillier was the former chief strategy officer of AGCO.
• Industry experts predict further growth in Ontario’s iGaming market.

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The board at iGaming Ontario (iGO) recently announced the appointment of Joseph Hillier as the new President and CEO. This decision comes at a pivotal moment in the evolution of the online gaming landscape in Ontario, which is experiencing significant growth.

Effective September 8, 2025, Hillier’s experience includes serving as the Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), the organization responsible for regulating iGaming in the province.

iGaming Ontario operates under the supervision of the Minister of Tourism, Culture and Gaming and collaborates closely with AGCO to manage the regulated iGaming market.

Public and Private Sector Experience

During his tenure at AGCO, Hillier played a crucial role in implementing strategic and regulatory initiatives across the sectors of alcohol, cannabis, gaming, and horse racing within Ontario. His expertise in regulatory frameworks positions him well to lead iGO through its next phases of growth.

The Board of Directors is optimistic about Hillier’s leadership, expecting him to enhance the successes of Ontario’s iGaming market and address pressing priorities. These include developing an effective anti-money laundering system for operators and establishing a centralized self-exclusion platform for players.

Self-Exclusion Program

Hillier’s appointment comes as he replaces Martha Otton, who retired in August 2024. Following her retirement, a leadership transition was initiated that culminated in Hillier’s appointment.

As noted by industry insiders, while iGaming Ontario has acquired valuable lessons over its 3.5 years of operation, there remains a pressing need for automation, particularly in AML reporting, which currently is a manual process. The organization is in the process of awarding contracts to facilitate a centralized self-exclusion system, actions that some believe should have been prioritized much earlier.

50 Licensed Operators Currently in Ontario

As of now, the Ontario iGaming market comprises around 50 licensed operators, each vying for a share of the expanding market.

While iGO is not a gaming company in the traditional sense, it operates as a contract management entity in partnership with both public and private stakeholders.

Need for AML Automation

Experts in the industry advocate for iGO to embrace policies that support its 50 operators, enabling them to thrive and remain competitive against illegal markets. Efforts to introduce automation and streamline costs are seen as pivotal for this endeavor.

Furthermore, there is an expectation of new entrants joining Ontario’s regulated iGaming market as other provinces, such as Alberta, establish their regulatory frameworks, making Ontario an attractive option for business expansion.

iGO Reports Market Growth in July

Recent financial reports from iGaming Ontario indicate a 4% month-over-month increase in total wagers, with July seeing CA$7.56 billion wagered across the regulated iGaming market. This growth illustrates the ongoing demand for online gaming in Ontario and highlights the importance of efficient operational practices for future profitability.

Overall, Joseph Hillier’s appointment signals a proactive approach as iGaming Ontario prepares to meet the challenges and opportunities of an evolving market, aiming to provide comprehensive and well-regulated iGaming experiences for its operators and customers.

In summary, the future for iGaming Ontario looks optimistic with Joseph Hillier at the helm. His public and private sector experience will likely play an essential role in navigating the complexities of the online gaming landscape, promoting growth, and ensuring compliance within the regulations. As the market continues its expansion, stakeholders eagerly anticipate the advancements and initiatives that will arise under his leadership.

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